World Golf Foundation: Steve Mona, CEOXerox, Anne Mulcahy, CEO ( & Save the Children, Chairman)
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Wunderman: Lester Wunderman, Founder & David Sable, Vice Chairman |
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The future of the customer experience from the founder of direct marketing Lester Wunderman, CEO of Wunderman and VP David Sable, talk with Robert Reiss about listening, understanding, and letting the customer manage, i.e. the empowered customer. Wunderman and Sable, explain how two-way communications technology is revolutionizing the advertising industry, enabling advertising to be measurable and its providers accountable. The iconic Lester Wunderman discusses how he built the Wunderman business and his vision for direct marketing. David Sable then talks about what it takes to succeed in a global marketing place. CEO Show Interview: 4/11/2010 Listen to Interview
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